CATEGORY MANAGEMENT

WE MAXIMISE SALES AND PROFIT BY STRATEGICALLY MANAGING OUR CLIENTS’ BRAND AND PRODUCT GROUPS AS WELL AS SATISFYING CONSUMER NEEDS INCLUDING:

• Defining our clients’ brand position, ideal shopper and category strategy in the township market
• Using best practice range, price and activations to increase market share
• Managing relationships with retail owners to integrate our clients’ brand strategy as part of their retail strategy
• Understanding consumer buying behaviour and purchase decision processes
• Improving point of purchase execution and management