MANY BRANDS HAVE TRADITIONALLY BEEN UNAVAILABLE IN TOWNSHIP MARKETS BECAUSE THEY HAVE BEEN PERCEIVED TO BE TOO EXPENSIVE
In addition, until now, township consumers have not received the
same brand experience that consumers in the formal-trade
environment receive due to lack of business, marketing and sales
training in the township market.
We create brand loyalty and demand for products by creating unique and customised brand experiences for the consumer. This includes on-premises tastings, encouraging product sampling and ensuring that the brands we work with are always available, visible and affordable. We offer a first-of-its-kind sales and merchandising training program for business owners in townships to ensure that township consumers experience the brands we work with in the same way that they would experience them in the formal market.
We enhance the value of the brand by creating in-store designs and merchandising, making sure products look appealing and are stored or refrigerated correctly so that the consumer experience of the brand is so enjoyable that they only want to purchase our clients' brands.