MANY BRANDS HAVE TRADITIONALLY BEEN UNAVAILABLE IN TOWNSHIP MARKETS BECAUSE THEY HAVE BEEN PERCEIVED TO BE TOO EXPENSIVE
In addition, until now, township consumers have not received the
same brand experience that consumers in the formal-trade
environment receive due to lack of business, marketing and sales
training in the township market.
We create brand loyalty and demand for products by creating
unique and customised brand experiences for the consumer. This
includes on-premises tastings, encouraging product sampling and
ensuring that the brands we work with are always available, visible
and affordable. We offer a first-of-its-kind sales and
merchandising training program for business owners in townships
to ensure that township consumers experience the brands we
work with in the same way that they would experience them in the
formal market.
We enhance the value of the brand by creating in-store designs
and merchandising, making sure products look appealing and are
stored or refrigerated correctly so that the consumer experience of
the brand is so enjoyable that they only want to purchase our clients' brands.
Contact Us